brand eins – Luciano Floridi

Being online has become a major part of daily life. Professor Luciano Floridi, one of the leading contemporary philosophers and author of the recently published book “The Fourth Revolution: How The Infosphere Is Reshaping Human Reality” , is doubtful that our opinion and feedback as internet consumers matter that much.  He argues that the reviews and ratings can easily be manipulated and distorted; so are we actually being heard?

Our short trip took us to Oxford where we were met by the “doubtful” man himself, who nonetheless, turned out to be rather optimistic about life. The story is out in the current issue of brand eins magazine.

Brandeins_Luciano Floridi_olivierhessphotography5Brandeins_Luciano Floridi_olivierhessphotography7