Julian Birkinshaw for Brandeins

We recently visited the London Business School to photograph Professor and Chair of Strategy and Entrepreneurship Julian Birkinshaw. The shoot was commissioned by our regular Hamburg based client Brand eins. It was a pleasure working with the journalist Ingo Malcher again, on this interesting subject of  Strategic Management. Finding out that common sense is actually not the key element in our everyday life, but rather uncommon sense instead; this all left us slightly confused for the rest of the day (if not the week).